Search form

Search form

Onur Bodur

Faculty Member (Network)
Ph.D. in Marketing (2000) Virginia Tech, Blacksburg, VA.
M.Sc. in Marketing (1996) Virginia Tech, Blacksburg, VA.
B.A. in Management (1994) Bosphorus University, Istanbul.
Areas of Interest
Consumer decision making, its managerial and public policy implications Consumer responses to price and price information Evolution of preferences in individual and joint consumption Social influences on individual and joint consumer decisions Self control in consumption
ACR - Association for Consumer Research SCP - Society for Consumer Psychology EMAC - European Marketing Academy ASAC - Administrative Sciences Association of Canada
  • Before SU Publications
    Barlas, Sema, H. Onur Bodur, and Lei Huang (2006), "Effects of Social Consumption on Individual Choice: Individual and Social Origins of Self-Control,” In Dan Ariely, Baba Shiv, and Michal Strahilevitz (Eds.) SCP Winter 2006 Conference, Miami, FL: Society for Consumer Psychology (APA).

    Bodur, H. Onur and Bianca Grohmann (2005), “Consumer Responses to Gift Receipt in Business-to-Consumer Contexts,” Psychology and Marketing, 22(5), 441-457.

    Aribarg, Anocha, Neeraj Arora, and H. Onur Bodur (2002), “Understanding the Role of Preference Revision and Concession in Group Decisions,” Journal of Marketing Research, 39 (3), 336-349.

    Bodur, H. Onur, David Brinberg, and Eloïse Coupey (2000), “Belief, Affect, and Attitude: Alternative Models of the Determinants of Attitude,” Journal of Consumer Psychology, 9 (1), 17-28.

    Bodur, H. Onur, Neeraj Arora, and Anocha Aribarg (2002), “Understanding Preference Revision and Concession in Joint Decisions,” In Susan M. Broniarczyk and Kent Nakamoto (Eds.), Advances in Consumer Research, Vol. XXIX, Austin, TX: Association for Consumer Research.

    Coupey, Eloïse, Onur Bodur, and David Brinberg (1998), “Predecision Processes In Consumer Choice: Effects Of Prior Knowledge On Aspects Of Decision Structuring,” In Joseph W. Alba and J. Wesley Hutchinson (Eds.), Advances in Consumer Research, Vol. XXV, Denver, CO: Association for Consumer Research.


SOM Pictures

Video Gallery


To get any news or announcements about our events, please give us your e-mail address