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Emine Batislam

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Instructor (Part Time)
B.Sc. and M.Sc. in Industrial Engineering, Middle East Technical University (METU), 1989, 1991, respectively; Ph.D. in Engineering Management, University of Missouri-Rolla (USA), 1994.
Areas of Interest
Customer management, marketing performance measures, service marketing, service operations
  • Article
    Persentili Batislam, Emine and Denizel, Meltem and Filiztekin, Alpay (2007) "Empirical validation and comparison of models for customer base analysis", International Journal of Research In Marketing, Vol.24, No.3, 201-209 (SSCI)
  • Book
    Türkiye'de alışveriş davranışı: perakende sektöründe gelenekselden moderne geçiş (Shopping behavior in Turkey: transition from traditional to modern), Ankara: TEPAV 2010
  • Papers in Conference Proceedings
    Batislam, Emine and Filiztekin, Alpay, "Channel switching behavior during the modernization of grocery retailing in Turkey", Third Biennial International Conference on Services Marketing: "Servicing the Way out of the Economic Downfall: Exploring the Present and Future Role of Services", Izmir, Turkey: Dokuz Eylul University, September 2011
  • Working Paper / Technical Report
    Persentili Batislam, Emine and Denizel, Meltem and Filiztekin, Alpay, "Empirical validation and comparison of Pareto/NBD and BG/NBD models using a grocery retailer customer database [Working Paper]" 2004, Sabancı University ID:SU_FMAN_2004/0001
  • Before SU Publications
    Persentili, Emine and Sema Alptekin (2000), “Product Flexibility in Selecting Manufacturing Planning and Control Strategy,” International Journal of Production Research, Vol. 38, No. 9

    Güven, Sibel and Emine Persentili (1997), “A Linear Programming Model For Bank Balance Sheet Management,” Omega International Journal of Management Science, Vol.25, No.4

    Persentili, Emine and Sema Alptekin (1993), “Integration of Simulation Modeling and Computer Aided Production Management in Computer Integrated Enterprises,” Computers and Industrial Engineering, Vol. 25, Nos 1-4


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