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Cenk Koçaş

E-Posta : kocassabanciuniv.edu
Telefon : 0216-483-9674
Kişisel Web :
Ünvanı : Öğretim Üyesi
Eğitim : 2000 Ph.D. Purdue University.
1995 M.B.A. Bogazici University.
1992 B.Sc. IE, Bogazici University.
Çalıştığı Kuruluşlar : 2000-2004 Michigan State University (Asst. Prof.).
1995-2000 Purdue University (TA).
1993-1995 Bogazici University (TA).
Araştırma Alanları : Fiyatlandırma ve Promosyon modelleri, Oyun teorisi, Digital Pazarlar ve Digital Ekonomi.
Üyelikler : American Marketing Association (AMA) Institute for Operations Research and Management Sciences (INFORMS)
Yayınlar :
Article
Koçaş, Cenk and Akkan, Can (2016) "A system for pricing the sales distribution from blockbusters to the long tail", Decision Support Systems, Vol.89, 56-65 (SCI)
Koçaş, Cenk and Akkan, Can (2016) "How trending status and online ratings affect prices of homogeneous products", International Journal of Electronic Commerce, Vol.20, No.3, 384-407 (SCI)
Akkan, Can and Külünk, Erdem Muhammed and Koçaş, Cenk (2016) "Finding robust timetables for project presentations of student teams", European Journal of Operational Research, Vol.249, No.2, 560-576 (SCI)
Döğerlioğlu Demir, Kıvılcım and Koçaş, Cenk (2015) "Seemingly incidental anchoring: the effect of incidental environmental anchors on consumers' willingness to pay", Marketing Letters, Vol.26, No.4, 607-618 (SSCI)
Koçaş, Cenk (2015) "An extension of Osuna's model to observable queues", Journal of Mathematical Psychology, Vol.66, 53-58 (SSCI)
Yaprak, Attila and Taşoluk, Burcu and Koçaş, Cenk (2015) "Market orientation, managerial perceptions, and corporate culture in an emerging market: evidence from Turkey", International Business Review, Vol.24, No.3, 443-456 (SSCI)
Koçaş, Cenk and Döğerlioğlu Demir, Kıvılcım (2013) "An empirical investigation of consumers' willingness-to-pay and the demand function: the cumulative effect of individual differences in anchored willingness-to-pay responses", Marketing Letters (SSCI)
Bayazıt, Mahmut and Koçaş, Cenk (2012) "Örgütsel kültür ve pazar odaklılık performansı: "kültür tipi" ve "güçlü kültür" önermelerinin Türkiye'de testi", Yönetim Araştırmaları Dergisi (NA)
Koçaş, Cenk and Bohlmann , Jonathan (2008) "Segmented switchers and retailer pricing strategies", Journal of Marketing, Vol.72, No.3, 124-142 (SSCI)
Koçaş, Cenk and Irmak, Melek and Duran, Yasin (2008) "Pazarlama kararlarına pazarın verdiği tepkiler nasıl ölçülür?", Pazarlama ve İlrtişim Kültürü Dergisi (NA)
Koçaş, Cenk and Kıyak, Tunga (2006) "Theory and evidence on pricing by asymmetric oligopolies", International Journal of Industrial Organization, Vol.24, No.1, 83-105 (SSCI)
Koçaş, Cenk (2005) "A Model of Internet pricing under price-comparison shopping", International Journal of Electronic Commerce, Vol.10, No.1, 111-134 (SSCI)
Koçaş, Cenk (2004) "Price-comparison in electronic markets and implications for homogenous goods retailers", Bogazici Journal: Review of Social, Economic and Administrative Studies, Vol.17 , No.1, 53-73 (NA)
Book
Koçaş, Cenk, "Ekonometrik rekabet modelleme, pazar tepki analizi ve talep tahmini, (Prepared by: Aykaç, Selcen and Irmak, Melek and Duran, Yasin), ITO Yayınları: İstanbul Ticaret Odası 2007
SU Öncesi Yayınları:

Koçaş, Cenk (2003), “Evolution of Prices in Electronic Markets Under Diffusion of Price-Comparison Shopping,” Journal of Management Information Systems / Winter 2002–3, Vol. 19, No. 3, pp. 99–119.

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