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Cenk Koçaş

E-Posta
kocassabanciunivedu
Telefon
0216-483-9674
Kişisel Web
Ünvanı
Öğretim Üyesi
Eğitim
2000 Ph.D. Purdue University.
1995 M.B.A. Bogazici University.
1992 B.Sc. IE, Bogazici University.
Araştırma Alanları
Fiyatlandırma ve Promosyon modelleri, Oyun teorisi, Digital Pazarlar ve Digital Ekonomi.
Üyelikler
American Marketing Association (AMA) Institute for Operations Research and Management Sciences (INFORMS)
Yayınlar
  • Makaleler
    Koçaş, Cenk and Akkan, Can (2016) "A system for pricing the sales distribution from blockbusters to the long tail", Decision Support Systems, Vol.89, 56-65 (SCI)
    Koçaş, Cenk and Akkan, Can (2016) "How trending status and online ratings affect prices of homogeneous products", International Journal of Electronic Commerce, Vol.20, No.3, 384-407 (SCI)
    Akkan, Can and Külünk, Erdem Muhammed and Koçaş, Cenk (2016) "Finding robust timetables for project presentations of student teams", European Journal of Operational Research, Vol.249, No.2, 560-576 (SCI)
    Döğerlioğlu Demir, Kıvılcım and Koçaş, Cenk (2015) "Seemingly incidental anchoring: the effect of incidental environmental anchors on consumers' willingness to pay", Marketing Letters, Vol.26, No.4, 607-618 (SSCI)
    Koçaş, Cenk (2015) "An extension of Osuna's model to observable queues", Journal of Mathematical Psychology, Vol.66, 53-58 (SSCI)
    Yaprak, Attila and Taşoluk, Burcu and Koçaş, Cenk (2015) "Market orientation, managerial perceptions, and corporate culture in an emerging market: evidence from Turkey", International Business Review, Vol.24, No.3, 443-456 (SSCI)
    Koçaş, Cenk and Döğerlioğlu Demir, Kıvılcım (2013) "An empirical investigation of consumers' willingness-to-pay and the demand function: the cumulative effect of individual differences in anchored willingness-to-pay responses", Marketing Letters (SSCI)
    Koçaş, Cenk and Bohlmann, Jonathan (2008) "Segmented switchers and retailer pricing strategies", Journal of Marketing, Vol.72, No.3, 124-142 (SSCI)
    Koçaş, Cenk and Irmak, Melek and Duran, Yasin (2008) "Pazarlama kararlarına pazarın verdiği tepkiler nasıl ölçülür?", Pazarlama ve İlrtişim Kültürü Dergisi (NA)
    Koçaş, Cenk and Kıyak, Tunga (2006) "Theory and evidence on pricing by asymmetric oligopolies", International Journal of Industrial Organization, Vol.24, No.1, 83-105 (SSCI)
    Koçaş, Cenk (2005) "A Model of Internet pricing under price-comparison shopping", International Journal of Electronic Commerce, Vol.10, No.1, 111-134 (SSCI)
    Koçaş, Cenk (2004) "Price-comparison in electronic markets and implications for homogenous goods retailers", Bogazici Journal: Review of Social, Economic and Administrative Studies, Vol.17 , No.1, 53-73 (NA)
  • Kitaplar
    Koçaş, Cenk, "Ekonometrik rekabet modelleme, pazar tepki analizi ve talep tahmini, (Prepared by: Aykaç, Selcen and Irmak, Melek and Duran, Yasin), ITO Yayınları: İstanbul Ticaret Odası 2007
  • SU Öncesi Yayınları

    Koçaş, Cenk (2003), “Evolution of Prices in Electronic Markets Under Diffusion of Price-Comparison Shopping,” Journal of Management Information Systems / Winter 2002–3, Vol. 19, No. 3, pp. 99–119.

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