MBA programları müşteri (pazarlama), para (finans), ürün ve hizmet üretimi (operasyon) insan (örgütsel davranış), şirketi bir hedefe doğru yönlendirme (strateji) ve değişimin (yenilikçilik ve liderlik) nasıl yönetileceğini öğretmek üzere tasarlanmıştır.
Profesyoneller için MBA programı bu konuları, kariyerinin başlangıcında olan genç profesyonellerin çalışma tempoları ile uyumlu bir takvim yapısı ile, Cuma akşamları ve Cumartesi tüm güne yayılan bir ders programı ile kapsayan 12 aylık bir hafta sonu programıdır.
Her bir ders dört hafta boyunca cuma akşamı başlar ve cumartesi tam gün devam eder. Aldığınız bir dersi dört haftada bitirdikten sonra yeni bir derse başlarsınız. Bir taraftan çalışırken, üniversitede tek bir derse odaklanmayı sağlayan bu yapı hafta sonu eğitimi bağlamında tamamen yenilikçi bir konsepttir.
Programın ilk yapı taşı herhangi bir anda sadece tek ders alacak olmanızdır. Takım çalışması, ödevler ve tüm dikkatiniz tek bir derse odaklıdır. Beşinci haftada final sınavına girer ve ardından başka bir dersi almaya başlarsınız.
Programa kabul aşamasında, önceki eğitim ve deneyiminiz ve geleceğe yönelik hedeflerinizi değerlendirerek size göre en uygun konsantrasyon noktaları hakkında bireysel önerilerimizi sunuyoruz. Bu konsantrasyonu alacağınız seçmeli derslerle ve bu dersler arasında size sunulan proje dersi (Company Action Project – CAP) ile sağlayabilirsiniz. CAP dersinde kendi şirketinizde, şirketinizden projeniz için seçeceğiniz bir danışman ve üniversitedeki akademik danışmanınızın desteği ile bilgi ve deneyiminizi arttırmayı istediğiniz spesifik bir projeye odaklanabilirsiniz.
Bir yandan çalışırken bir yandan da MBA programında size sunulan onca bilgiyi özümsemek, deneyim paylaşma fırsatlarını hakkıyla kullanmak çok yoğun bir çalışma temposu, bunun için de güçlü bir motivasyon gerektirir.
Bu nedenle PMBA programı için gelecekten beklentisi yüksek, sorumluluk almayı düşünen ve çok çalışmayı isteyen profesyonellerin uygun olduğunu düşünüyoruz. İş deneyimi iki ile altı yıl arasında olan, belli bir fonksiyonel alanda başarısını kanıtlamış, daha fazla sorumluluk almak için kendisine yatırım yapmanın gereğini görmüş, yakın gelecekte yöneticilik sorumlulukları almayı hedefliyor ve iyi derecede İngilizce biliyorsanız, PMBA programı için "İDEAL ADAY" sizsiniz.
Professional MBA SUMMARY OF DEGREE REQUIREMENTS
|Course Category||Min. ECTS Credits||Min. SU Credits||Min. Courses|
1st Pre-Term (1-week required intensive program)
MGMT 804 Decision And Uncertainty – 1.5 Credit
This course is the first of a two-course module in quantitative analysis. The second course is MGMT 505 Data Analysis Using Excel. This course provides a detailed introduction to descriptive statistics and basic overview of probability theory (with specific focus on its application in decision trees). Applications are chosen from functional areas of management to lay the foundation for more detailed study in others courses of the curriculum. The emphasis is both on conceptual understanding of the material and doing hands on statistical analysis. Microsoft Excel and associated add-ins are used for the purpose of analysis.
MGMT 808 Ethics in Business – 1.5 Credit
This course examines ideas and perspectives on ethical issues in contemporary business with the objective to expand our capacity for moral inquiry and increase our alertness about consequences of misconduct. We will examine various ethical and moral dilemmas in business decision-making encountering the philosophical issues at the foundation of economic theory and management science. The course will also review recent debacles at corporate world focusing on practical issues such as social responsibility, ethical investments, corporate governance, professional codes of ethics, and morality and future of market-driven societies.
1st Term – Fall – Required Courses
ACC 801 Financial Accounting and Reporting – 3 Credit
Financial Accounting and Reporting The course provides a comprehensive introduction to the basic concepts, principles, and standards of financial accounting with an emphasis on how financial information is reported to external users and how it is used in resource allocation decisions. The topics covered include the preparation and use of the financial statements, the recording cycle, liquid assets, inventories and cost of the goods sold, plant assets and intangibles, liabilities and owner's equity, and ratio analysis.
MKTG 801 Marketing Management – 3 Credit
Course objectives are 1) Familiarizing participants with marketing concepts and methods used in processes that integrate innovative and productive capabilities of a firm into its products and services in light of its customers' needs, market challenges, and company objectives; 2) Developing skills to apply these concepts and methods in market analysis, marketing strategy development and implementation design through developing a complete marketing plan in a real market environment.
OPIM 801 Operations Management – 3 Credit
Operations management deals with the design, production and distribution of goods and services. Managerial issues and decision problems include the design, planning, and control of processes at strategic and operational levels. Concepts and tools used in generating solutions to problems and their implementation aspects are discussed. Operating systems from different areas such as manufacturing, service, and transportation are exemplified to expose students to the similarities and differences in their characteristics. Topics include operations strategy, process design and improvement, quality management, capacity and supply chain management.
ORG 801 Organizational Behavior and Leadership – 3 Credit
Organizational behavior is the study of people in organizations-how and why they think, feel and act the way they do. The field, which borrows extensively from the social sciences, includes but is not limited to, topics such as motivation, decision making, leadership, organizational culture, communication, organizational conflict, power and negotiation, team processes, organization change, structure and change. This course is based on a belief that social science has much to offer the practicing manager and that becoming an effective manager of others requires increasing our own self-awareness and a portfolio of managerial skills. Thus, the course combines traditional lectures with the use of cases, group projects and experiential exercises.
2nd Pre-Term (1-week required intensive program)
MGMT 814 Economics for Managers – 1.5 Credit
This is the first part of a two-course module in economics. The purpose of the module is to familiarize students with the main economic concepts and the economic reasoning of an economist. In this part, the focus is on the market economy and on the decision making problem of the individual units, notably firms.
2nd Term – Spring – Required Courses
FIN 802 Principles Of Finance – 3 Credit
This course develops an understanding of the theoretical and practical issues relating to financial management. Fundamental financial concepts from the perspective of financial managers/entrepreneurs are examined and practical applications within local and global contexts are discussed. Topics include use of accounting information for decision making/performance evaluation, financial statement & ratio analyses, financial planning, time value of money, capital budgeting, risk-return relationship, capital structure, valuation of financial securities & firms, risk management, and derivatives.
MGMT 810 Strategic Management – 3 Credit
This course aims to introduce a plurality of perspectives in strategic thinking and action. Strategy as plan, position, perspective and pattern capture the diversity of perspectives that are essential to grasp in managerial practice.
Closing Week (1-week required intensive program)
MGMT 801 Global Business Context – 1.5 Credit
This subject addresses the phenomenon of globalization in connection with a variety of issues that have direct and/or indirect relevance for business and managerial practices. Topics to be covered include: The globalization debate in terms of conceptualization, causal dynamics, socio-economic consequences, and implications for macroeconomic stability, state power and governance. Transnational corporations, globalization versus localization of emerging consumption patterns, information technologies, global financial markets, political and economic consequences of globalization, and accords such as European Union, GATT, and NAFTA will be discussed.
MGMT 811 Business Simulation – 1.5 Credit
The objective of this 30-hour, one-week, intensive activity is to provide an opportunity for the participants to integrate their knowledge of the various management functions through a computer-based simulation environment. The participants, in teams of four to five, make sequential decisions at the beginning of each period over a certain time horizon and report, at the end each period, how their decisions affect the performance of their respective companies. (Measured in terms of market share, profitability and key financial ratios).
The following list of electives is provided here to give candidates some idea about the type of courses offered in the program. Although the actual list of courses may vary every year, the provided list is mostly made up of courses that are offered regularly.
ACC 810 Financial Statement Analysis – 1.5 Credit
Financial Statement Analysis The course focuses on how finance professionals use and interpreting financial tables. Creation and use of financial ratios are discussed. Assessment of the financial strength of companies is examined.
FIN 829 Investment Management – 1.5 Credit
The main objective of this course is to provide you a useful toolset of theoretical and practical aspects of investment management. In the first part of the course; the main theoretical structure of Modern Portfolio Theory will be introduced by covering Markowitz mean-variance optimization and risk-return trade-off, basic financial market organization and functioning, equilibrium models and by giving some background information about traditional asset classes; namely fixed income secrities and equities. After this theoretical introduction; practical investment management concepts; such as Portfolio Management Process and Investment Policy Statement, formation of capital market expectations, strategic/tactical asset allocation will be summarized in the second part of the course. By the end of the course, students will have built an investment management notion and are expected to follow and think about financial markets in a more structured way.
MGMT 851 International Business Strategy Immersion – 3 Credit
International business is one of the most exciting and challenging phenomena in the world today. The field of international business encompasses culture, politics, economics, finance, technology, in fact all activities that influence transactions between firms of different countries. These factors are also increasingly affecting the affairs of domestic business. This class aims to provide an integrative overview of the vast area of international business. The global environment will be examined first, before considering how these factors interact with managers, small and large businesses, and the consumer. The focus of this class is international; however many of the topics are directly relevant to domestic firms as well. This course offers an opportunity for the students to explore the ınternational business strategy development in the context of a spesific country. The course consists of three stages: (1) campus-based learning; (2) immersion trips, providing direct engagement with business leaders and academics to gather information; and (3) analysis and synthesis of findings in the form of group assignments.
MGMT 982 Project II – 3 Credit
PMBA students undertaking the "Company Action Project" will register for this course in the second semester. The grade will be based on the completed project.
MKTG 807 Sales Management – 1.5 Credit
The goal of the Sales Management course is to examine the elements of an effective sales force as a key component of the organization's total marketing effort. The course will extend student’s understanding of marketing's reach and potential impact in achieving its overarching goals. Course objectives include understanding the sales process, the relationship between sales and marketing, sales force structure, customer relationship management (CRM), use of technology to improve sales force effectiveness, and issues in recruiting, selecting, training, motivating, compensating and retaining sales people.
MKTG 809 Big Picture Strategic Marketing – 1.5 Credit
The Big Picture is designed to integrate strategy development and tactical execution to maximize the efficiency of marketing investments by forcing a focus on intervening marketing metrics. The framework seeks to identify the fundamental relationships linking the target customer, the benefits that customer seeks, the behavioral change resulting from a change in beliefs, and the financial impact of specific behavioral changes.
The course objective is to provide a structured approach to strategic marketing problems via a rigorous analytical integrated framework. Participants implement the framework in different market settings using simulation and live case analysis.
Upon successful completion of the course, the student should be able to:
- Assess the competitiveness of brands and the strategic gaps for growth implementing the Big Picture framework.
- Produce a cogent plan that leads from strategy design through execution decisions.
MKTG 824 Marketing Strategy – 3 Credit
Marketing Strategy This module focuses on the fundamentals of effective marketing strategy design and execution. It develops the skills and experience in market analysis, objective setting, marketing strategy formulation and implementation in a set of realistic marketing situations provided provided by a computer simulation game-MARKSTRAT-performed by teams of 3-4 students.
MKTG 825 Consumer Behavior – 1.5 Credit
Consumer behavior (CB) is the study of consumers' responses to products and services and the way products and services are marketed. Managers who really understand their consumers can develop effective and efficient marketing strategies and programs that foster sustainable competitive advantages for their firm. This course is designed to focus on how consumers acquire, remember and use information about products and services, their decision making process and how these and other CB concepts can be used by managers to develop effective strategies and implementations. The format of the course will be a combination of lectures, in-class case discussions and assignments.
OPIM 857 Practical Business Analytics for Managers – 3 Credit
The main objective of this course is for the students to develop a thorough understanding of the role of computer-based information systems (i.e., business analytics, business intelligence, data science and decision support systems) in direct support of evidence-based managerial decision making.
|Oryantasyon Günleri: 19-26 Ağustos 2017 (7 gün)|
|Güz Dönemi||Ön-Bahar(5 gün)||Bahar Dönemi||Final Haftası (6 gün)|
|Başlangıç||15 Eylül 2017||12 Şubat 2018||02 Mart 2018||06 Ağustos 2018|
|Bitiş||27 Ocak 2018||16 Şubat 2018||28 Temmuz 2018||11 Ağustos 2018|
|Sınav Haftası||02-03 Şubat 2018||24 Şubat 2018||03-04 Ağustos 2018|
|Dönem Arası||09-10 Şubat 2018|
|Mezuniye Töreni||22-23 Haziran 2018|
|Resmi Tatiller||29-30 Aralık 2017||15-16 Haziran 2018|